Tourism Division

One of the most crucial departments in LADA, the Tourism Division was established to market Langkawi as a world-class tourist destination. It handles all major tourism-related events such as the Langkawi International Maritime & Aerospace Exhibition (LIMA), MATTA Fair, Tourism Festival and Ironman Langkawi. It also aggressively promotes Langkawi as the only UNESCO-designated Geopark in Southeast Asia. The division regular promotes Langkawi abroad and has done public relations tours in Berlin, Australia, Finland and Dubai.

FUNCTIONS

• Review and carry out tourism-related events organized by the government and private sector.
• Examine and review sponsorship programmes from the private sector to make sure they are in line with LADA’s guidelines for promoting Langkawi as a major tourist destination.
• Plan programmes and events for domestic and international markets in cooperation with Tourism Malaysia and the private sector.
• Conduct research to find appropriate advertising platforms domestically and internationally for marketing and promotional purposes.
• Collect data related to tourism in Langkawi.

2012 TOURISM PROMOTION