2015 is the last year of the Langkawi Tourism Blueprint which was launched by the Prime Minister Dato' Seri Mohd Najib Bin Tun Hj. Abdul Razak on 8 December 2011. This Blueprint is the best comprehensive plan outlining the various initiatives to further propel Langkawi to achieve the goal of being among the 10 best islands and eco-tourism destination in 2015. A total of 14 initiatives have been implemented with three main focus consists of enabler, infrastructure and products.
LANGKAWI TOURISM BLUEPRINT 2015 TARGET
LANGKAWI TOURISM BLUEPRINT INITIATIVES
- Iconic Geopark
- Revitalised Cenang
- Luxury Stays & Vibrant North West
- Living Museums
- Niche MICE
- Endorsement Programme
- Airline Connectivity
- Ground Mobility
- Health & Sanitation
- Targeted Touch Points
- Tourism Academy
- Branding and Marketing
- Farming and Fisheries
PROJECT IMPLEMENTATION STATUS
Langkawi Tourism Blueprint consist of 88 initiatives with an allocation of RM310,830,903.00. Based on the project implementation schedule, below is the status up to 31 DECEMBER 2015
Starting from the first year of Langkawi Tourism Blueprint implementation, various efforts and initiatives has been taken by the leading agencies. All this initiatives, has proven to be effective as the outcome already surpassed the intended target. Shown below is the outcome up to 31 DECEMBER 2015:
In the nutshell, tourist arrivals in 2012 to 2015 is recorded at more than 3 million and this is 20% increment which is also exceeded the target set in Langkawi Tourism Blueprint. The numbers has proven that the initiatives taken is providing better outcome to Langkawi tourism industry. All the achievement is the result of close cooperation between the tourism industry player, people of Langkawi and all the agencies under the Blueprint.
A recent study conducted by Universiti Sains Malaysia showed that the average spending for tourists whose staying for 3 to 4 nights in Langkawi, there is an increase of RM1,500 for domestic tourist and RM3,100 for international tourists. Based on that average expenditure, it can be concluded that the total expenditure for all tourists until third quarter of 2015 stood at RM3.99 billion.