BACKGROUND

2015 is the last year of the Langkawi Tourism Blueprint which was launched by the Prime Minister Dato' Seri Mohd Najib Bin Tun Hj. Abdul Razak on 8 December 2011. This Blueprint is the best comprehensive plan outlining the various initiatives to further propel Langkawi to achieve the goal of being among the 10 best islands and eco-tourism destination in 2015. A total of 14 initiatives have been implemented with three main focus consists of enabler, infrastructure and products.

LANGKAWI TOURISM BLUEPRINT 2015 TARGET

TOURIST DESTINATION

Becoming Among Top 10 ISLAND & DESTINATION For Eco-Tourism In The World

TOURIST ARRIVAL

3 MILLION Tourist Arrival

TOURISM RECEIPT

RM3.8 BILLION Tourism Receipt

INVESTMENT VALUE

RM5 BILLION Investment Value

EMPLOYMENT OPPORTUNITIES

4,200 New Employment Opportunities

LANGKAWI TOURISM BLUEPRINT INITIATIVES

PRODUCTS

6 INITIATIVES

INFRASTRUCTURES

4 INITIATIVES

ENABLERS

3 INITIATIVES
  • Iconic Geopark
  • Revitalised Cenang
  • Luxury Stays & Vibrant North West
  • Living Museums
  • Niche MICE
  • Endorsement Programme
  • Airline Connectivity
  • Ground Mobility
  • Health & Sanitation
  • Targeted Touch Points
  • Tourism Academy
  • Branding and Marketing
  • Farming and Fisheries

PROJECT IMPLEMENTATION STATUS

Langkawi Tourism Blueprint consist of 88 initiatives with an allocation of RM310,830,903.00. Based on the project implementation schedule, below is the status up to 31 DECEMBER 2015

COMPLETED55%
IN PROGRESS35%
DOCUMENT PREPARATION5%
OFFER5%
NOT YET STARTED1%

ACHIEVEMENT/OUTCOME

Starting from the first year of Langkawi Tourism Blueprint implementation, various efforts and initiatives has been taken by the leading agencies. All this initiatives, has proven to be effective as the outcome already surpassed the intended target. Shown below is the outcome up to 31 DECEMBER 2015:

TOURIST ARRIVAL
2015 - 3.62 MILLION
2014 - 3.60 MILLION
2013 - 3.41 MILLION
2012 - 3.06 MILLION
TOURISM RECEIPT
2015 - RM5.6 BIL
2014 - RM5.2 BIL
2013 - RM4.5 BIL
2012 - RM2.6 BIL
INVESTMENT
2015 - RM11.9 BIL
2014 - RM10.3 BIL
2013 - RM8.98 BIL
2012 - RM5.08 BIL
EMPLOYMENT OPPORTUNITIES
2015 - 7,896
2014 - 6,608
2013 - 5,389
2012 - 3,600

In the nutshell, tourist arrivals in 2012 to 2015 is recorded at more than 3 million and this is 20% increment which is also exceeded the target set in Langkawi Tourism Blueprint. The numbers has proven that the initiatives taken is providing better outcome to Langkawi tourism industry. All the achievement is the result of close cooperation between the tourism industry player, people of Langkawi and all the agencies under the Blueprint.

A recent study conducted by Universiti Sains Malaysia showed that the average spending for tourists whose staying for 3 to 4 nights in Langkawi, there is an increase of RM1,500 for domestic tourist and RM3,100 for international tourists. Based on that average expenditure, it can be concluded that the total expenditure for all tourists until third quarter of 2015 stood at RM3.99 billion.

DISCLAIMER
The Government of Malaysia and the Langkawi Development Authority is not responsible for any loss or damage caused by the usage of any information obtained from this website. QR Cde