Langkawi is a haven of immaculate beaches, remote and peaceful archipelago, and nature protection areas well-distinguished for their exotic wildlife, tropical plants, and rock formations as ancient as the Earth. However, the real potential of Langkawi has yet to be entirely discovered. Langkawi had successfully entered the world’s 10 best ecotourism islands and destinations list in 2015.

LANGKAWI TOURISM BLUEPRINT TARGET 2015

LANGKAWI TOURISM BLUEPRINT INITIATIVES

Product

0
Initiatives
  • Iconic Geopark
  • New-faced Chenang
  • Luxury Stay & Festive Northwest
  • Living Museum
  • MICE Bitara
  • Accreditation Programme

Infrastructure

0
Initiatives
  • Transportation Network
  • Land Mobility
  • Health & Sanitation
  • Targeted Touch Point

Enabler

0
Initiatives
  • Tourism Academy
  • Branding & Marketing
  • Agriculture & Fishery

PROJECT IMPLEMENTATION STATUS

The total number of Langkawi Tourism Blueprint Initiatives is 88 with a gross allocation of RM310,830,903.00. Based on the project implementation schedules provided by implementing agencies under the Blueprint, the status of project implementation following delivery level until 31 DECEMBER 2015 is as follows:

COMPLETED 55%
IN PROGRESS 35%
DOCUMENT PREPARATION 5%
OFFER 5%
YET TO BEGIN 1%

ACHIEVEMENT

Starting from the first year of Langkawi Tourism Blueprint implementation, numerous executed reinforcement efforts and initiatives have led towards the fixed outcomes and targets. Until now, the Blueprint’s outcome achievements have shown positive and excellent accomplishments, exceeding the set targets on the aspects of tourist visits, tourism income, investment values, and career opportunities increment. The figure below showcases Langkawi Tourism Blueprint achievement outcomes until 31 DECEMBER 2015

  • TOURIST ARRIVAL

  • INVESTMENT

  • TOURIST RECEIPT

  • CAREER OPPORTUNITIES

In brief, a total number of more than 3 million tourists and visitors had been recorded from 2012 until 2015, indicating an increase of 20%, therefore exceeding the target set by Langkawi Tourism Blueprint. The record shows that the initiative/project implementations under the Blueprint had generated promising outcomes towards Langkawi tourism industry. This achievement is the product of resolute efforts and collaborations between tourism industry activists, Langkawi community, and all implementing agencies under the Blueprint.

The latest research conducted by Universiti Sains Malaysia (USM) also indicates an increase in average expenditure for three to four-night stay of Langkawi’s domestic and international tourists, being RM1,500 and RM 3,100 respectively. Based on the average expenditure, the total expenditure of tourists only staying at hotels until the third quarter of 2015 was RM 3.99 billion.

The Blueprint implementation has also encouraged the entries of investment into Langkawi. Until recently, the finalised investment value was RM11.9 billion which had exceeded the set target by the Blueprint. These investment sectors comprise hotel, tourism attraction centre, housing, and commercial centre constructions. Out of this number, projects worth RM6.4 billion are in implementation phase.

From career opportunities aspect, statistics from Department of Labour have recorded a total of 7,399 career opportunities with income of more than RM2,000 that have been successfully created since 2011. This number signals at the great impact induced by the Blueprint implementation in generating new jobs and employments in Langkawi.

Another indicator of outcome achievement of Langkawi Tourism Blueprint implementation is the increase in number of air transportation. Various methods and strategies have been actively implemented by the Ministry of Tourism, Arts and Culture as well as LADA itself to re-increase the number of tourist entries into Langkawi. Some of them include extending collaborations with international airlines, magnifying domestic promotional programmes, and performing promotions via digital marketing. Until 31st December 2015, the recorded number of scheduled flights per week was 227 whilst 53 for chartered flights, pointing at a 51% increase compared to in 2014.

ACCREDITATION

In 2015, Langkawi was once again elected by TripAdvisor as the “Traveller’s Choice” for three consecutive years, aside from also being listed as one of the “Top 10 Islands in Asia”. Google had also nominated Langkawi Island, Kedah as the most popular among 10 destinations being looked up by its search engine users through 2015.

The accreditations received had shed light upon the right track Langkawi is currently on to achieve Langkawi Tourism Blueprint target in making it as one of the world’s 10 best ecotourism islands and destinations.

At present, despite the absence of a specific body or organisation at international level to monitor the ranking of world tourism destinations, LADA has been monitoring Langkawi’s ranking through world-renowned tourism magazines and main websites such as TripAdvisor, Lonely Planet, National Geographic, BBC Travel, and CNN Travel.