In brief, a total number of more than 3 million tourists and visitors had been recorded from 2012 until 2015, indicating an increase of 20%, therefore exceeding the target set by Langkawi Tourism Blueprint. The record shows that the initiative/project implementations under the Blueprint had generated promising outcomes towards Langkawi tourism industry. This achievement is the product of resolute efforts and collaborations between tourism industry activists, Langkawi community, and all implementing agencies under the Blueprint.
The latest research conducted by Universiti Sains Malaysia (USM) also indicates an increase in average expenditure for three to four-night stay of Langkawi’s domestic and international tourists, being RM1,500 and RM 3,100 respectively. Based on the average expenditure, the total expenditure of tourists only staying at hotels until the third quarter of 2015 was RM 3.99 billion.
The Blueprint implementation has also encouraged the entries of investment into Langkawi. Until recently, the finalised investment value was RM11.9 billion which had exceeded the set target by the Blueprint. These investment sectors comprise hotel, tourism attraction centre, housing, and commercial centre constructions. Out of this number, projects worth RM6.4 billion are in implementation phase.
From career opportunities aspect, statistics from Department of Labour have recorded a total of 7,399 career opportunities with income of more than RM2,000 that have been successfully created since 2011. This number signals at the great impact induced by the Blueprint implementation in generating new jobs and employments in Langkawi.
Another indicator of outcome achievement of Langkawi Tourism Blueprint implementation is the increase in number of air transportation. Various methods and strategies have been actively implemented by the Ministry of Tourism, Arts and Culture as well as LADA itself to re-increase the number of tourist entries into Langkawi. Some of them include extending collaborations with international airlines, magnifying domestic promotional programmes, and performing promotions via digital marketing. Until 31st December 2015, the recorded number of scheduled flights per week was 227 whilst 53 for chartered flights, pointing at a 51% increase compared to in 2014.