Assalamualaikum, Salam Sejahtera dan Salam Malaysia MADANI!
The year 2023 has already drawn its curtain and now it is time for us to open a new chapter with a new determination in 2024. Looking back on the events of 2023, LADA and Langkawi are filled with stories that capture moments of joy, sadness and unparalleled achievements.
In 2023, LADA, one of the leading agencies of Langkawi’s development, has garnered several recognitions from esteemed NGO bodies and organizations. Notably, LADA has been conferred with the “Leading Government Tourism Board of The Year” award by the Asian Tourism & Hospitality (ATH) Awards 2022-2023 and the “Government Service Delivery for MICE Tourism Promotion Strategies” award by the IBR Global Maritime And Aerospace Awards. These accolades are a testament to the dedication and hard work of LADA and the tourism industry players in promoting and enhancing tourism activities in the region.
In addition, Langkawi’s success in maintaining its recognition as a UNESCO Global Geopark is truly inspiring. The fact that it has been extended for another four years after receiving a green card rating for the fourth time is a testament to the dedication and hard work put in by those involved.
Let us rise to the challenges of 2024 with an unwavering commitment to excellence and integrity. By working together, we can build a brighter future for Langkawi and its people. Let our determination inspire us to deliver nothing but the best service, for the betterment of our beloved island and country.
All stakeholders in the industry must come together, elevate the standards of their products and services, and channel their efforts toward advancing Langkawi’s tourism sector. As we enter the new year 2024, let us foster greater understanding and cooperation amongst ourselves to enhance the development of Langkawi.
As we welcome the New Year, let us extend our warmest greetings to all industry players, the Langkawi community, LADA’s strategic partners, Malaysians and tourists alike. May 2024 be a year of boundless opportunities, where success and prosperity thrive amidst the challenges we may face. Let us embrace the year with positivity and hope, and may it bring us all the joy and fulfillment we seek.
Sincerely from Dato’ Haslina Binti Abdul Hamid
Chief Executive Officer of LADA